Laundry That Smells Like a $300 Perfume
Detergent infused with fragrances inspired by Creed Aventus, Baccarat Rouge 540, Bleu de Chanel and LV Imagination. Deep-clean formula. Scent that lasts up to 2 weeks.
As Seen On:
"This stuff is an absolute miracle worker. I've told my whole family and we've already ordered another 4 bottles of Avenue."
"Rouge 541 on my bedsheets is dangerous. I've started going to bed early on purpose. My whole flat smells expensive."
"Stopped wearing cologne to work. My shirts do the job now. Two colleagues have asked what I wear — I just smile."
"It actually CLEANS too, which I wasn't expecting. Toddler-level stains gone, and everything smells like a boutique."
Built Like a Detergent. Blended Like a Parfum
Built Like a Detergent. Blended Like a Parfum
Designer-Inspired Fragrance Oils
High-concentration scent oils built on the same note profiles as the world's most iconic perfumes — saffron and amber, pineapple and smoke, incense and cedar.
2-Week Scent Lock
Encapsulated fragrance technology binds scent to fabric fibres and releases it slowly — through the wash, the wardrobe, and the wear.
Serious Cleaning Power
A plant-based enzyme formula that lifts stains, kills odours and brightens colours. The fragrance is the headline; the clean is the foundation.
Kind to Skin & Planet
Vegan, cruelty-free, hypoallergenic and free from phosphates, parabens and dyes. Safe for sensitive skin, baby clothes and delicates.
The Science of Scent That Last
Most detergent fragrance evaporates in the dryer. Most perfume fades by lunch. Ours is engineered to live in your fabric for weeks.
The Science of Scent That Last
Most detergent fragrance evaporates in the dryer. Most perfume fades by lunch. Ours is engineered to live in your fabric for weeks.
Regular Detergent Generic top-note fragrance, gone after one tumble-dry.
Designer Perfume (on skin) £300 a bottle, evaporating while you wear it.
The Detergent Encapsulated designer-inspired scent, locked into every fibre.
What Our Customers Think
The Detergent Bundle Tiered
$24 $30
The Detergent Bundle Tiered
$24 $30
The Detergent Bundle Tiered
$24 $30
Common Questions About The Detergent
Our scents are inspired by iconic fragrances — crafted by perfumers to capture the same note profiles (the saffron-amber warmth of Rouge 541, the pineapple-and-smoke of Avenue, and so on). They're not affiliated with the original brands, but side by side, most people can't tell the difference on fabric.
Up to 2 weeks on stored fabric, and all day on clothes you're wearing. Movement and body heat release the encapsulated fragrance gradually, so the scent renews itself as you go about your day.
No — it's designed to sit close to the fabric, like a well-applied perfume rather than an air freshener. You'll catch it when you move, hug someone, or pull a shirt over your head. Want it stronger? Add an extra half-capful.
It cleans first, smells second. The plant-based enzyme formula tackles stains, odours and body oils as effectively as leading premium detergents — the fragrance is the bonus, not the product.
Yes. The formula is dermatologically tested, hypoallergenic, vegan, and free from phosphates, parabens and dyes. It's gentle enough for baby clothes and bedding.
Then you get your money back. Every order comes with a 30-Day Money-Back Guarantee — use the whole bottle, and if you're not getting compliments, we'll refund you in full. No returns, no forms, no fuss.
30-Day Money Back Guarantee
30 days to fall in love or we'll refund
Trusted Ingredients
100% cruelty-free & vegan ingredients
500,000+Products Sold
Premium scented products that everyone obsess over